A market research analyst and marketing specialist researches conditions in local, regional, national, or online markets, gathers information to determine potential sales of a product or service, or plans a marketing or advertising campaign. The work involves gathering information on competitors, prices, sales, and methods of marketing and distribution, employing search marketing tactics, analysing web metrics, and developing recommendations to increase search engine ranking and visibility to target markets. It draws on sales and marketing, mathematics, and administration and management, and uses critical thinking, writing, and reading comprehension.
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
See how your skills match up to any role, based on real employer requirements. Free, instant, no signup required.
Want a deeper analysis? Upload your CV for a personalized gap report →
The technologies this role leans on most, ranked by how central they are to the work.
A market research analyst and marketing specialist researches conditions in local, regional, national, or online markets, gathers information to determine potential sales of a product or service, or plans a marketing or advertising campaign. The work involves gathering information on competitors, prices, sales, and methods of marketing and distribution, employing search marketing tactics, analysing web metrics, and developing recommendations to increase search engine ranking and visibility to target markets. It draws on sales and marketing, mathematics, and administration and management, and uses critical thinking, writing, and reading comprehension.
Key skills for a Market Research Analysts and Marketing Specialists include Sales and Marketing, Mathematics, Administration and Management, Communications and Media, Administrative. Common technologies include IBM SPSS Statistics, SAS, The MathWorks MATLAB, AcaStat Software, Adaptive conjoint analysis ACA software. Acelro can analyze your current skills and show you exactly what to learn next.
Use Acelro's free career check above to compare your skills against what employers look for in a Market Research Analysts and Marketing Specialists. You'll see your readiness score and specific skill gaps in seconds.
It depends on your current skills. Acelro creates a personalized learning roadmap based on your specific gaps, so you only focus on what you actually need to learn.